Rep Data

Canaccord Genuity Advises Rep Data on its Growth Investment from Mountaingate Capital to Advance Technology Innovation Across the Insights Industry

Investment signals strong confidence in Rep Data’s leadership, fueling investment in ground-breaking technology, expansion of tech-enabled research services, and strengthening its position as the premier partner for high-quality research data

Canaccord Genuity has advised Rep Data, the insights industry’s leading provider of high-quality research data and fraud prevention solutions, on its growth investment from Mountaingate Capital. This will accelerate the company’s vision, strengthening its market-leading Research Desk and Research Defender platforms, while expanding its capabilities to serve global brands, insight firms, and consultancies better.

Rep Data is a technology-driven data and insights partner, helping insights professionals streamline insights initiatives with a focus on data quality and consistent execution. Partnering with market research agencies, consultancies, Fortune 500 corporations, advertising and brand strategy firms, universities, and public relations agencies, the company delivers real, reliable, and fraud-free research data at scale. Its solutions include Research Desk, a centralized research platform that enhances efficiency and data quality, and Research Defender, an advanced fraud prevention system that conducts 2.9 billion security scans annually to protect data integrity. Through tech-enabled services, Rep Data provides expert support to help organizations scale with confidence. 

Rep Data is an industry leader in data quality with its Research Defender platform, a sophisticated fraud detection technology designed to safeguard research integrity. The platform analyzes billions of data points annually, identifying and blocking fraudulent responses from tech-enabled fraudsters, professional survey takers, and click farms before they impact research studies. Research Defender processed 2.9 billion security scans in 2024, playing a pivotal role in shaping the industry’s fraud prevention standards and protecting research at an unprecedented scale.

Beyond fraud detection, Rep Data’s Research Desk platform improves speed to insights by integrating real-time fraud controls, multi-source sampling, and automated reconciliations into a seamless, centralized solution. By combining its expanding global sources with Research Defender’s fraud mitigation capabilities, Research Desk enhances data reliability, reduces inefficiencies, and strengthens research accuracy for clients.

By broadening its services and streamlining research execution, Rep Data is positioned to help clients move faster, reduce operational complexity, and drive more meaningful business outcomes with confidence in their data. Committed to high-quality data and innovative tech-enabled solutions, the company is redefining market research to drive faster, more reliable insights.

With the growth investment from Mountaingate Capital, Rep Data will continue to advance the cause of data quality, efficiency, and execution, strengthening its position as a trusted partner providing high-quality, reliable data for critical research studies. Mountaingate is a Colorado-based private equity firm that specializes in partnering with founders and entrepreneurial companies to accelerate growth and build industry leaders. The firm’s focus on organic growth, coupled with its customer-centric buy-and-build approach for add-on acquisitions and shared equity ownership with management, creates more value for the end customer, while forging stronger, more collaborative, and more successful investment partnerships with management teams. With more than $1.4 billion of assets under management, Mountaingate targets investments in marketing services, business services, specialty manufacturing, and distribution.